The Treasure Truck will drive around London and Manchester several times a month. Products to choose from will include seasonal items , such as a must-have Christmas presents, products from local businesses, food and deals on limited edition. There also will be a surprise offer, with only limited stock on the truck. You must order a product through the Amazon app first, before going to collect it from the truck.
In a statement James Quick, head of Treasure Truck at Amazon.co.uk said “We all remember the sense of excitement we felt as children when we heard the jingle of the ice-cream van, and we hope to bring that same feeling with Treasure Truck”.
There also will be interactive games,occasional celebrity appearances and special seasonal events.
Treasure Truck launched in Seattle in February 2016 and has since expanded to a further 24 US cities including Chicago , Los Angeles , Atlanta , New York and Boston among others.
It`s expected that more UK cities will be added to the list next year.